Serge’s Bikes

Bike Store Geneva Vernier Official Distributor Merida Centurion Kettler Hercules Brompton Moustache | Second Hand | Accessories | Advices | Serge Demierre

Bike Store Geneva Vernier Official Distributor Merida Centurion Kettler Hercules Brompton Moustache | Used Bikes | Accessories | Advice | Serge Demierre

Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky

Serge is the official distributor for Merida, Centurion, Kettler, Hercules, Brompton and Moustache.

Serge has chosen the brands which are the best of the best.  What will appeal to you is not only the top-level reliability of his bikes, their value for money and guaranteed after-sales service, but also the ingenuity of some of the designs.

Whatever your taste and your needs—sport, leisure, transport—his outstanding selection of German, English and French brands ensure that you will make some interesting discoveries.

The MERIDA story starts around 100 km from the birthplace of the bike in 1817, near Stuttgart.  German expertise and technology are not only the strengths of market leaders such as Porsche or Mercedes Benz, but also the designers and engineers of MERIDA’s Research and Development Department.  This is where all their bikes are planned, designed and created before being sold in 77 countries worldwide.  The brand enjoys exceptional technological know-how and advanced manufacturing techniques.  Whether you’re seeking a top-of-the-range mountain bike, a professional roadster in carbon, a reliable leisure bike or a bike for a beginner, MERIDA only settles for the best, convinced as they are that every model must be unique because any one of them could become your bike.

The philosophy behind Centurion, a German brand, is that of Wolfgang Renner, who founded the company in 1976: a bike must support the cyclist’s body, be properly technically adjusted and long-lasting.  This philosophy can be summed up as: passion for design, precision and quality.  A Centurion bike adapts itself to the body shape of the cyclist, works smoothly and lasts and lasts and lasts.  Centurion is the brand for riders who are passionate and well aware of what constitutes a really good bike.

For over 60 years this German brand has been at the forefront of the sport and leisure market through the development of products both innovative and of superior quality.  In 1977 KETTLER created a revolution in the biking world with the launch of the first aluminium model.  In the 1980s, “Golf”, a home exercise bike which quickly became Europe’s preferred fitness machine and the first weather-resistant aluminium table tennis table are still today synonymous with innovative functionality.  In 2009 and 2010 the company was awarded the title “Most Innovative Brand” as part of the PLUS X AWARDS, the main European competition for technology, sports and lifestyle.

The KETTLER range is based on long experience, innovative technology and ingenious design.  Each model is equipped with a solid aluminium frame which is durable and weather resistant.  Endowed with KETTLER technology, it provides 15-20 times more stability, which translates into a better balanced and safer ride.

The fully adjustable handlebars and saddle have been designed for comfort and to provide with you the best riding position.  Its front suspension ensures that a KETTLER bike will never lose contact with the road and will absorb the bumps, giving you a more relaxed ride.

For over 130 years the name HERCULES has been synonymous with advanced technology, innovative design and sound expertise.  Tradition demands that their models must be more than just the sum of their parts.

A bike doesn’t stop at its frame or its working parts; it’s also the joy of riding; one of life’s delights.  Of course technology is important, but only when it also gives pleasure.  This is why HERCULES are always seeking to combine novel solutions with a unique design.

In 1975 in South Kensington, a district of London, a young engineer by the name of Andrew Ritchie invented the Brompton, an amazing folding bike which was designed to give more freedom and independence to riders.  This novel concept is more than ever appealing today as it combines the comfort of a top quality city roadster with the flexibility of a folding bike.  In 15 seconds a Brompton can be transformed into a piece of highly compact hand baggage.  A go-anywhere bike that blends in flawlessly with public transport and its wheels mean it doesn’t need to be carried; you can move it around easily.

Moustache is a French brand, based in the Vosges region.  Its rationale is based on the idea that the e-bike represents a unique opportunity to develop a reason for cycling.  They think it’s the perfect reason to leave the car in the garage.  Whether it’s around the city, an outing in the country or something more sporty, an e‑bike can be a source of enjoyment.

Moustache’s vision of an e-bike is unique; different, contemporary, qualitative and novel.  The user has to be the focus of their priorities and they seek to offer bikes that are unique and gratifying, combining design, comfort and usability.

Serge makes your life easier:

Climb into the saddle to see how it feels; all the models on display can be test-ridden.
The first service is free-of-charge.

Take advantage of the expert advice of a former racing cyclist

Serge Demierre will guide you and answer all your questions.  He is a former racing cyclist and a specialist in his field.  He is at your disposal to listen and suggest the best model for you.  You can count on professional service, honesty and transparency as he targets your exact needs.  Any practice which is aimed purely at making money has no place here.

When you buy a bike from Serge, you are guaranteed usability, pleasure and performance.  You will ride out on a bike that has been finely tuned, perfectly adjusted to your needs and your body shape.  Serge will share tips and recommendations for the maintenance and use of your bike in optimal conditions.  Everything is aimed at enhancing your cycling experience.

Magasin Vélo électrique Genève Vernier Subvention état VAE Moustache Merida Hercules Centurion
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Magasin Vélo course Genève Vernier Merida Vélo route Serge Demierre
Magasin Vélo enfant ado Moustache Puky Genève Vernier
Magasin Vélo électrique Genève Vernier Subvention état VAE Moustache Merida Hercules Centurion

Discover the top favourites

Discover the top favourites

Magasin Vélo électrique Genève Vernier Subvention état VAE Moustache Merida Hercules Centurion
Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky
Magasin Vélo course Genève Vernier Merida Vélo route Serge Demierre
Magasin Vélo enfant ado Moustache Puky Genève Vernier
Magasin Vélo électrique Genève Vernier Subvention état VAE Moustache Merida Hercules Centurion

In stock: a wide range of accessories aimed at your comfort and safety.

Helmets, weatherproofs, meters, padlocks, panniers, saddlebags, bells, saddles (including a range in super comfortable leather), tyres, chains, lights, trailers, spare parts, etc.

What Maja (a client from Châtelaine) says:

I really appreciate Serge’s advice when I buy a new bike. He listens to my needs, is attentive to the details and he always manages to find one that exactly matches my requirements and my body shape. The value for money is first class and my bikes are always perfectly adjusted.

What Dominique (a client from Grand-Saconnex) says:

Serge takes the time to demonstrate and explain; he is always ready to help you out. The quality of his service, his attention to detail and his availability are his strong points.

In stock: a wide range of accessories aimed at your comfort and safety.

Helmets, weatherproofs, meters, padlocks, panniers, saddlebags, bells, saddles (including a range in super comfortable leather), tyres, chains, lights, trailers, spare parts, etc.

What Maja (a client from Châtelaine) says:

I really appreciate Serge’s advice when I buy a new bike. He listens to my needs, is attentive to the details and he always manages to find one that exactly matches my requirements and my body shape. The value for money is first class and my bikes are always perfectly adjusted.

What Dominique (a client from Grand-Saconnex) says:

Serge takes the time to demonstrate and explain; he is always ready to help you out. The quality of his service, his attention to detail and his availability are his strong points.

Vélos Demierre | Genève Vernier | Vente Conseil Réparation Service | Merida Centurion Kettler Hercules Brompton Moustache Puky

Second Hand

If you want to sell a bike or buy a second-hand model, Serge will put you in touch with a possible purchaser or vendor.  The models, which can be inspected, will have been serviced in his workshop.

Information on the conditions are available at the shop.

Bike Store Geneva Vernier Official Distributor Merida Centurion Kettler Hercules Brompton Moustache | Second Hand | Accessories | Advices | Serge Demierre

Bike Store Geneva Vernier Official Distributor Merida Centurion Kettler Hercules Brompton Moustache | Used Bikes | Accessories | Advice | Serge Demierre

DEMIERRE BIKES — SINCE 1993